Crisis Communications: Developing a Workable Strategy & Plan

February 28, 2019 9:30am to 4:30pm

Brought to you by Pennsylvania American Water Works Association and Berks County Water & Sewer Association.

Register today!

 

Date: Thursday, February 28, 2019

Location: Albright College, 1940 N. 13th St., Reading, PA 19604 Roessner Hall – Room 100. (Parking available on N. 13th St. or lot.) Directions

Registration: 8:30 - 9:00 a.m.

Course: 9:00 a.m.– 3:30 p.m.

Fee:

  • $95 AWWA/WWOAP Members
  • $75 BCWSA Small System Members
  • $125 Non-Members

Continental Breakfast & Lunch Provided

 

Course Instructors:

Attorney Michael Klein, Cozen O’Connor

Mike Snyder, PA-AWWA, PaWARN

Terry Maenza, PA American Water

Mandy Arnold, Gavin

Jeff Kile, The Glatfelter Agency

 

Why take this course?

  • Approved for 6 PA DEP Contact Hours for Water & Wastewater
  • 15 have been indicted in Flint, MI facing 37 felony and 14 misdemeanor charges — can this happen to me?
  • Our customers have been complaining that they aren’t being notified on Facebook, Twitter, or Text Message about boil water notices and other emergency alerts.
  • The media wants a statement, now what?
  • How did other water sector utilities communicate their emergency situations?

 

Agenda

8:30 – 9:00 a.m. Registration

9:00 - 9:15 a.m. Defining Crisis Communications

9:15 – 10:30 a.m. Case Studies

10:30 -10:45 a.m. BREAK

10:45 – 12:15 p.m. Developing a Crisis Plan that includes social media alerts.

12:15 p.m.—1:00 p.m. WORKING LUNCH: Insurance options for protecting your utility against unexpected crisis expenditures

1:00 –1:30p.m. Hands-On Exercise - preparing for a media interview

1:30 - 2:00 p.m. Practicing a recorded statement for the media.

2:00- 2:15 p.m. BREAK

2:15 - 3:00 p.m. Participant reportouts

3:15– 3:30 p.m. Lessons Learned Hotwash

3:30 p.m. Course adjourns

 

Download the flyer here.

For more information:

Phone: (717) 774-8870

Fax: (717) 774-0288

Email: nancydinger@paawwa.org

Website: www.paawwa.org

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